Media Training, Messaging & Storytelling

When an executive agrees to an interview, steps in front of a microphone or leads a sales meeting … do you hold your breath? Does the audience sit back bored, or are they on the edge of their seat, interested in what they are hearing?Transform the way executives and employees represent your organization with training to support essential messaging and dynamic storytelling.

Media Training. We help executives take control of media interviews through comprehensive and engaging media training that educates and entertains. We believe earning the opportunity to share one’s message via third-party media is immensely valuable and must be taken seriously. Positive media coverage that appropriately tells a story can make an organization’s reputation, earn customer loyalty and calm a crisis. Unfortunately, mishandled media interviews can absolutely deliver the opposite effect.

Common Ground Public Relations delivers comprehensive media training sessions to prepare clients for both expected and unexpected scenarios. Using videotaping to provide constructive criticism and mock interviews, we help spokespeople get to the point quickly, share persuasive information tailored to the audience, and handle tough questions.

Messaging and Storytelling Training. The essence of your organization, the pillars of your business and the crux of your brand should be distilled in a clear message platform. How employees consistently describe the organization, and its reason for being, is vital.

Master the art of compelling communication through a message-and-delivery training session ideal for teams who represent your organization to essential audiences.

Leadership Presentation Support. Earning a spot on a conference agenda or accepting an invitation to speak to industry peers is challenging enough – leaving the audience motivated to act is just as important.

Through proper coaching, executives master the process of dynamic storytelling, reduce their reliance on slides, and explore audience engagement techniques.