The Pros and Cons of Influencer Marketing

With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…

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PR Ethics Counsel: Be Prepared

September is Ethics Awareness Month. As a public relations team that often serves as ethics counsel for our clients, it’s important to always be prepared for any ethical dilemma, large or small. Throughout September, PRSA will offer a variety of webcasts, blog posts and Twitter chats that address ethical dilemmas and best practices. Here is how you can participate in #EthicsMonth.

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What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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Perspective From Both Sides of the Aisle

I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…

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