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Staying on top of trends is an essential part of our mission to advise clients on how to attract a variety of audiences amid shifting demographics. Committed to best practices in public relations, we welcome fresh perspectives and recently had the pleasure of learning new viewpoints on the 18- to 24-year-old market according to the…
Many museums, historic sites and cultural attractions find themselves facing a common misconception held by locals and tourists: I visited once 10 years ago, and there’s nothing new to see or do, so why plan a return visit? After all, history and art don’t change, right? Nothing could be further from the truth. Museums are…
Recently, the Common Ground Public Relations team had the pleasure of meeting with future public relations professionals from the PRSSA chapter from the University of Missouri Journalism School. We had a great discussion about how to launch a PR career. This advice included taking full advantage of the challenging J-school curriculum – especially honing writing,…
How do we know? Because, according to the Bureau of Labor Statistics, nearly 50 million people changed employment in 2022… That’s after 47.8 million did the same in 2021. These “quits” (as the bureau dubs them) are likely to stay in their new gigs for less time than they might have before the pandemic, since…
St. Louis-based, woman-owned Common Ground Public Relations marks its 20th anniversary by winning Hermes Creative Awards in several categories recognizing its work in media relations, public relations campaigns, special events and thought leadership. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves…
Does anyone remember ordering a TripTik from AAA? This was part of the anticipatory fun before a road trip – how we would get there, what cool stuff could we see on the way, and where we should eat, sleep and refuel. While today’s Waze app makes that planning almost instantaneous because of great coders…
The debate over hiring employees for internal positions vs. outside agencies and their teams of marketing communications pros is one for the ages. There are benefits to each approach, and frankly, the very best client-agency relationships have a little bit of both. An internal captain with the external team to share responsibilities, deadlines, areas of…
Need to refresh your brand message? I received a package of those funny cocktail napkins. It says, “if you accept a dinner invitation, you have a moral obligation to be amusing” … credited to Wallis, Duchess of Windsor. Catchy, yes. Important reminder, also yes. If you have the opportunity to meet with a potential customer,…
Cancelled. Postponed. Virtual. Ugh. Finally. In-person. PR agency peers together for real live interaction … in NASHVILLE. If you know me, you know I love live music, especially country music. I adore being in the media tent and media pits at our client music festivals as much as swaggy seats in boxes. Combining the lost…
Increasingly, liquor brands are partnering with social media influencers to spread awareness and generate sales of their spirits and products. While this can be a great idea for many brands that sell alcohol and liquor, it does require strategy and planning. Before diving into a new partnership, consider Common Ground PR’s tips below: Develop a…