For executives, social media provides the unique opportunity to share your distinct messages directly with key audiences. CGPR shares some fundamental reasons every executive should be active on social media.
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As they say, content is king these days. But communicating your message clearly isn’t always so simple. The following tactics help CGPR create copy that consistently delivers, entertains and informs.
Social media is proving to be more than sharing photos of quarantine-memes and recipes. For many businesses struggling with the crippling impact of the pandemic, social media has become their lifeblood, allowing those brands with an authentic voice and loyal following to strengthen their online presence and remain not only supported, but supportive. Iconic sweet…
Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…
Turn and look right into the camera, be prepared and approachable, look natural. Act like you are talking to a whole room of people, not just a tiny silent camera. Help people understand and be their guide through a stream of complicated, often sensitive, information. This is the life of a news reporter. It also…
We hope you are well and stay that way! It has been two weeks since we formally switched to work-from-home status. The CGPR team has been rapidly adjusting – Zoom meetings, conference calls and what not – but we miss our time together and being face-to-face with our clients. We look forward to whenever the…
There isn’t an organization or business that hasn’t been impacted by Coronavirus/COVID-19. For most of us, navigating this particular situation has put our crisis communication skills to the test, allowing us to see where we are doing well and what areas require more work. As you do your best to continue operations, consider these tips for…
We’ve all sat through boring, monotone, text-heavy, slide-driven presentations or meetings – probably too many times to count! – that leave us completely checked out, scrolling through our Instagram timeline or dreaming of the pizza we’re going to have for lunch. Imagine instead of wishing for a nap, your audience had this to say following…
As my internship at Common Ground PR comes to a close, I am so grateful to be able to look back on a summer full of incredible opportunities. I came to this company fresh out of college and eager to learn everything about the world of public relations and am leaving with plenty of new knowledge, some fantastic memories and an amazing group of friends. These past few months have flown by, and now it’s time to apply the skills I’ve gained here toward the next step in my career.
Common Ground Public Relations is proud to announce that we have earned two 2019 Hermes Creative Awards. The following projects were selected as winners out of more than 6,000 entries submitted by businesses throughout the United States, Canada and dozens of other countries.