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AI-driven search is changing how people find information and how organizations earn visibility. Instead of returning a list of links, generative search tools like ChatGPT, Gemini and Copilot deliver nuanced answers from credible sources across the web. Organizations that show up in those answers share a common trait: strong communications fundamentals. Here are six ways…
Large language model (LLM) generators, like ChatGPT and Google’s AI Overview are rapidly overtaking traditional online search behavior and serving up nuanced answers faster than ever. Data shows that buying behavior is significantly impacted by AI summaries, so understanding what kind of content your organization must produce to feed the engines with accurate and compelling…
Social media videos have quickly become one of the most powerful marketing tools for attracting and connecting with audiences around the world. Platform algorithms prioritize video content, so creating high-quality, engaging videos is essential for maintaining and growing your audience. At Common Ground Public Relations (CGPR), we’re constantly reviewing social media marketing best practices and…
What was once a resume sharing platform, LinkedIn as we know it today is a powerful B2B network for building brand engagement. As our work in social media content management and influencer collaborations continues to grow, the Common Ground Public Relations team is always staying current with the best engagement strategies, we recently attended Dean…
Staying on top of trends is an essential part of our mission to advise clients on how to attract a variety of audiences amid shifting demographics. Committed to best practices in public relations, we welcome fresh perspectives and recently had the pleasure of learning new viewpoints on the 18- to 24-year-old market according to the…
Many museums, historic sites and cultural attractions find themselves facing a common misconception held by locals and tourists: I visited once 10 years ago, and there’s nothing new to see or do, so why plan a return visit? After all, history and art don’t change, right? Nothing could be further from the truth. Museums are…
St. Louis-based, woman-owned Common Ground Public Relations marks its 20th anniversary by winning Hermes Creative Awards in several categories recognizing its work in media relations, public relations campaigns, special events and thought leadership. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves…
Does anyone remember ordering a TripTik from AAA? This was part of the anticipatory fun before a road trip – how we would get there, what cool stuff could we see on the way, and where we should eat, sleep and refuel. While today’s Waze app makes that planning almost instantaneous because of great coders…
Increasingly, liquor brands are partnering with social media influencers to spread awareness and generate sales of their spirits and products. While this can be a great idea for many brands that sell alcohol and liquor, it does require strategy and planning. Before diving into a new partnership, consider Common Ground PR’s tips below: Develop a…
For executives, social media provides the unique opportunity to share your distinct messages directly with key audiences. CGPR shares some fundamental reasons every executive should be active on social media.