What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. While the CGPR ladies were hard at work writing, editing, pitching and executing events, Lynese managed the finances, HR and technology for the growing…

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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Digital, Social, Tech & Innovation at #MDMC16

UMSL Business hosted its fourth annual Midwest Digital Marketing Conference (MDMC) at Union Station this April, showcasing thought leaders and boundary pushers across many disciplines. As the region’s largest digital and social media marketing event, a few of our team members were lucky enough to attend and hear experts in the marketing communications industry address…

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Get Smart About Charging Stations

When we think of technology that makes our lives easier, we typically think of smart TVs and refrigerators, or iPads synced with the home alarm system. But problems that come with our device-dominated lives continue to persist. Today’s electrical outlets definitely do not make our tech-driven lives easier, especially when outlets are taken or when…

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The #SocialCEO

CEO.com released its 2014 Social CEO Report, identifying the social profiles of every single CEO on the Fortune 500 list on Facebook, Twitter, Instagram, LinkedIn and Google+, and studying the legitimacy of these social profiles. The findings may surprise you. 68% of CEOs have no social presence on any major network. Of those CEOs who use social media, more than…

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“Data Breach”: The Crisis Headline Du Jour

It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…

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