What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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Perspective From Both Sides of the Aisle

I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. While the CGPR ladies were hard at work writing, editing, pitching and executing events, Lynese managed the finances, HR and technology for the growing…

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LouFest 2017: A Behind-The-Scenes Look from the Media Relations Team

2017 marked LouFest’s eighth year in Forest Park, its first year on the Upper Muny Grounds and Festival Plaza, and CGPR’s second year of coordinating all things media.  As such, we were prepared for the textbook list of responsibilities that comes with working a music festival – drafted press releases, tracked placements and impressions, handled…

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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LouFest 2016: Record-Setting Success

For the 7th year, Forest Park was home to one of St. Louis’ largest summer events – LouFest. Produced locally, LouFest brings trending global talent from several genres together in a distinctly St. Louis, two-day festival environment. From indie rock to R&B, Americana, blues and country, 50,000 fans throughout the weekend donned their rain boots…

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Get Smart About Charging Stations

When we think of technology that makes our lives easier, we typically think of smart TVs and refrigerators, or iPads synced with the home alarm system. But problems that come with our device-dominated lives continue to persist. Today’s electrical outlets definitely do not make our tech-driven lives easier, especially when outlets are taken or when…

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