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6 Ways Strategic Communications Fuels AI Search Visibility

AI-driven search is changing how people find information and how organizations earn visibility. Instead of returning a list of links, generative search tools like ChatGPT, Gemini and Copilot deliver nuanced answers from credible sources across the web. Organizations that show up in those answers share a common trait: strong communications fundamentals. Here are six ways…

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FAM Trip FAQ: How to Get the Nation’s Top Travel Writers and Influencers to Your Destination

Q: What is a FAM trip or FAM tour? Short for familiarization, “FAM” trips or tours are popular in the world of travel management. FAM trips allow travel agents and event planners to experience a destination firsthand, providing valuable knowledge that helps them create the best experiences possible for their clients. FAM trips are not…

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Clear, Consistent, and Customer-Focused: McDonald’s Response to E. coli Outbreak Exemplifies Crisis Best Practices

As someone who doesn’t eat meat, this is a rare occasion to say ‘well done’ as relates to a hamburger…in this case, the Quarter Pounder. McDonald’s leadership has done an excellent job so far handling communications about the E. coli outbreak impacting its supply chain. The straightforward information on this webpage is transparent and authentic.…

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Five Learnings from My Career in Public Relations

Recently, the Common Ground Public Relations team had the pleasure of meeting with future public relations professionals from the PRSSA chapter from the University of Missouri Journalism School. We had a great discussion about how to launch a PR career. This advice included taking full advantage of the challenging J-school curriculum – especially honing writing,…

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Tens of Millions of American Employees Need Message Training

How do we know? Because, according to the Bureau of Labor Statistics, nearly 50 million people changed employment in 2022… That’s after 47.8 million did the same in 2021. These “quits” (as the bureau dubs them) are likely to stay in their new gigs for less time than they might have before the pandemic, since…

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Why We Plan

Does anyone remember ordering a TripTik from AAA? This was part of the anticipatory fun before a road trip – how we would get there, what cool stuff could we see on the way, and where we should eat, sleep and refuel. While today’s Waze app makes that planning almost instantaneous because of great coders…

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Missouri Historical Society, CGPR Partnership Hits the Right Note

The Missouri Historical Society (MHS) had big expectations for the broad and diverse audience that St. Louis Sound, a new special exhibit at the Missouri History Museum, would attract. With nearly 200 artifacts from music legends who come from or are connected to the Gateway to the West, including Ike and Tina Turner, Chuck Berry,…

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The Right Marketing Mix for Right Now: Agency Collaboration to Deliver Solutions in the Post-Covid Era

Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…

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