What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. While the CGPR ladies were hard at work writing, editing, pitching and executing events, Lynese managed the finances, HR and technology for the growing…

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LouFest 2017: A Behind-The-Scenes Look from the Media Relations Team

2017 marked LouFest’s eighth year in Forest Park, its first year on the Upper Muny Grounds and Festival Plaza, and CGPR’s second year of coordinating all things media.  As such, we were prepared for the textbook list of responsibilities that comes with working a music festival – drafted press releases, tracked placements and impressions, handled…

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Mixing Tequila with Competition: Executing a National Cocktail Competition

#MakeItExotico fever has taken over CGPR! This year, Exotico Tequila embarked on an adventure that was a first for the brand: a national cocktail competition. CGPR led media relations and event planning efforts for the competition, making sure Exotico Tequila was in the hands of bartenders throughout the year. Exotico partnered with the United States…

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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LouFest 2016: Record-Setting Success

For the 7th year, Forest Park was home to one of St. Louis’ largest summer events – LouFest. Produced locally, LouFest brings trending global talent from several genres together in a distinctly St. Louis, two-day festival environment. From indie rock to R&B, Americana, blues and country, 50,000 fans throughout the weekend donned their rain boots…

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LouFest 2016: CGPR’s Top Picks

The seventh-annual LouFest is just around the corner (September 10 and 11 in Forest Park) and promises to be the best fest yet. The uniquely St. Louis festival will feature more than 30 national and regional acts performing across four stages throughout the weekend, and other unique festival experiences such as the Market Square that…

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Bikes & Bourbon

In early August, Jenna and Maggie from our team embarked on a five-day, Midwestern road trip with the Rebel Yell Bourbon crew in support of Rebels Uncaged, a nationwide sweepstakes where later this year four people will win a custom motorcycle built by a nationally recognized motorcycle builder (Analog Motorcycles, Chicago, Ill.; Classified Moto, Richmond,…

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