Now Trending in PR

Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…

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PRSA Provides More Support Around Ethics Counsel

A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling. The article “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience” contains information from…

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Our Take on FLSA

When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…

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Having Fun and Making the Most of Industry Recognition

Client satisfaction is the gold standard in the agency world… but peer review comes a close second. The International Association of Business Communicators (IABC) St. Louis Quill Awards recognize the best communication efforts in the region. Judged by members of other IABC chapters from across the country, this award celebrates area professionals who successfully executed…

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LouFest 2016: CGPR’s Top Picks

The seventh-annual LouFest is just around the corner (September 10 and 11 in Forest Park) and promises to be the best fest yet. The uniquely St. Louis festival will feature more than 30 national and regional acts performing across four stages throughout the weekend, and other unique festival experiences such as the Market Square that…

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Digital, Social, Tech & Innovation at #MDMC16

UMSL Business hosted its fourth annual Midwest Digital Marketing Conference (MDMC) at Union Station this April, showcasing thought leaders and boundary pushers across many disciplines. As the region’s largest digital and social media marketing event, a few of our team members were lucky enough to attend and hear experts in the marketing communications industry address…

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In Higher Ed? A Clear Mission Statement is Key

If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…

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“Data Breach”: The Crisis Headline Du Jour

It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…

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