Blog

A few old PR adages and why they are still relevant

By Denise Bentele, APR, CGPR President, CEO and Founder Is PR for you? A few old (yet still applicable) sayings about communicators just may tell you if so. Are you a people person? This phrase has made many a recruiter cringe because being successful in public relations is...

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How To Be Remembered: Advice for Summer Interns

By Colleen Barry, CGPR Account Executive The end of the summer is drawing near, which means it’s almost time for you PR interns to say goodbye to the place you’ve called home for the past three months. Sure, you’ve had some laughs, made some friends, and...

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site...

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The Dos and Don’ts of Pitching Media: Part 1

By Nina Kult, APR, CGPR Account Supervisor This is part one of a two-part series on pitching stories to the media. Part two will explore some of our most challenging pitches and highest-achieving hits.  Working with the media doesn’t have to been intimidating, as long as...

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CGPR Summer ’17 News

Exciting times are ahead for CGPR! We have recently grown by two team members and also hope for your support in the Small Business Monthly poll of best companies. First, we are thrilled to welcome Stephanie Zeilenga and Colleen Barry to the Common Ground team… Meet...

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On the Hunt for an Intern

By Kelsey Arends, CGPR Account Coordinator It was a cold February morning as we briskly walked toward one of the most exciting events of the year: The Missouri School of Journalism Strategic Communication Career Fair. As a previous Mizzou student, I vividly remember this event – a...

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Corporate vs. Agency PR

By Pia Reinhold, CGPR Account Supervisor  I spent eight years in PR at a large corporation at the beginning of my career before switching over to the agency side about 10 years ago. It was a quite an eye-opening transition, as daily work at an agency...

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