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AI-driven search is changing how people find information and how organizations earn visibility. Instead of returning a list of links, generative search tools like ChatGPT, Gemini and Copilot deliver nuanced answers from credible sources across the web. Organizations that show up in those answers share a common trait: strong communications fundamentals. Here are six ways…
Every brand says they need more content. What they actually need is better storytelling and smarter distribution across platforms. Your website demands authority. Your blog requires depth. Social media craves speed and personality. Substack calls for perspective. Reddit rewards authenticity and restraint. That’s not a volume problem – it’s a strategic storytelling challenge. Too many…
Large language model (LLM) generators, like ChatGPT and Google’s AI Overview are rapidly overtaking traditional online search behavior and serving up nuanced answers faster than ever. Data shows that buying behavior is significantly impacted by AI summaries, so understanding what kind of content your organization must produce to feed the engines with accurate and compelling…
Social media videos have quickly become one of the most powerful marketing tools for attracting and connecting with audiences around the world. Platform algorithms prioritize video content, so creating high-quality, engaging videos is essential for maintaining and growing your audience. At Common Ground Public Relations (CGPR), we’re constantly reviewing social media marketing best practices and…
AdAge and the Wall Street Journal among others have reported on how the communications industry is changing its billing structure because of the impact of artificial intelligence on agencies. There is a growing shift to outcomes billing that reflects what we’ve known at Common Ground Public Relations since day one: the best public relations campaigns—and…
Q: What is a FAM trip or FAM tour? Short for familiarization, “FAM” trips or tours are popular in the world of travel management. FAM trips allow travel agents and event planners to experience a destination firsthand, providing valuable knowledge that helps them create the best experiences possible for their clients. FAM trips are not…
What was once a resume sharing platform, LinkedIn as we know it today is a powerful B2B network for building brand engagement. As our work in social media content management and influencer collaborations continues to grow, the Common Ground Public Relations team is always staying current with the best engagement strategies, we recently attended Dean…
As someone who doesn’t eat meat, this is a rare occasion to say ‘well done’ as relates to a hamburger…in this case, the Quarter Pounder. McDonald’s leadership has done an excellent job so far handling communications about the E. coli outbreak impacting its supply chain. The straightforward information on this webpage is transparent and authentic.…
Staying on top of trends is an essential part of our mission to advise clients on how to attract a variety of audiences amid shifting demographics. Committed to best practices in public relations, we welcome fresh perspectives and recently had the pleasure of learning new viewpoints on the 18- to 24-year-old market according to the…
Many museums, historic sites and cultural attractions find themselves facing a common misconception held by locals and tourists: I visited once 10 years ago, and there’s nothing new to see or do, so why plan a return visit? After all, history and art don’t change, right? Nothing could be further from the truth. Museums are…