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AdAge and the Wall Street Journal among others have reported on how the communications industry is changing its billing structure because of the impact of artificial intelligence on agencies. There is a growing shift to outcomes billing that reflects what we’ve known at Common Ground Public Relations since day one: the best public relations campaigns—and…
As someone who doesn’t eat meat, this is a rare occasion to say ‘well done’ as relates to a hamburger…in this case, the Quarter Pounder. McDonald’s leadership has done an excellent job so far handling communications about the E. coli outbreak impacting its supply chain. The straightforward information on this webpage is transparent and authentic.…
The Missouri Historical Society (MHS) had big expectations for the broad and diverse audience that St. Louis Sound, a new special exhibit at the Missouri History Museum, would attract. With nearly 200 artifacts from music legends who come from or are connected to the Gateway to the West, including Ike and Tina Turner, Chuck Berry,…
Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…
Is PR for you? A few old (yet still applicable) sayings about communicators just may tell you if so. Are you a people person? This phrase has made many a recruiter cringe because being successful in public relations is much more than glad-handing and liking people. With that said, I always thought it meant something…
When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…
It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…
Common Ground PR team member Nina Kult serves as the Chief Ethics Officer for the St. Louis Chapter of the Public Relations Society of America. Many professional communicators will face a unique situation that requires ethical decision making, whether torn between loyalty to employer or client, or serving the public’s best interest. These dilemmas can…
CGPR account supervisor Nina Kult, APR, along with Nez Savala, APR, and Megan Donovan, APR, will offer an honest account of the APR process as well as discuss the value of earning the Accreditation in Public Relations. In addition, Susan Weissman, partner and president of St. Louis-based branding, marketing and digital services agency Dovetail, will…
We’re committed to telling our clients’ stories in meaningful ways. Video is proving to be a powerful platform to do so as it’s highly engaging and shareable via social media channels. Need proof of the viability of video? People around the world are posting 75% more videos to Facebook than they did a year ago, according…