Now Trending in PR

Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…

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Our Take on FLSA

When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…

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“Data Breach”: The Crisis Headline Du Jour

It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…

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Common Ground Insight: An Overview on Ethics

Common Ground PR team member Nina Kult serves as the Chief Ethics Officer for the St. Louis Chapter of the Public Relations Society of America. Many professional communicators will face a unique situation that requires ethical decision making, whether torn between loyalty to employer or client, or serving the public’s best interest. These dilemmas can…

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Join us at the PRSA Midwest District Conference in STL, June 10-12!

CGPR account supervisor Nina Kult, APR, along with Nez Savala, APR, and Megan Donovan, APR, will offer an honest account of the APR process as well as discuss the value of earning the Accreditation in Public Relations. In addition, Susan Weissman, partner and president of St. Louis-based branding, marketing and digital services agency Dovetail, will…

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