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AI-driven search is changing how people find information and how organizations earn visibility. Instead of returning a list of links, generative search tools like ChatGPT, Gemini and Copilot deliver nuanced answers from credible sources across the web. Organizations that show up in those answers share a common trait: strong communications fundamentals. Here are six ways…
Every brand says they need more content. What they actually need is better storytelling and smarter distribution across platforms. Your website demands authority. Your blog requires depth. Social media craves speed and personality. Substack calls for perspective. Reddit rewards authenticity and restraint. That’s not a volume problem – it’s a strategic storytelling challenge. Too many…
Staying on top of trends is an essential part of our mission to advise clients on how to attract a variety of audiences amid shifting demographics. Committed to best practices in public relations, we welcome fresh perspectives and recently had the pleasure of learning new viewpoints on the 18- to 24-year-old market according to the…
How do we know? Because, according to the Bureau of Labor Statistics, nearly 50 million people changed employment in 2022… That’s after 47.8 million did the same in 2021. These “quits” (as the bureau dubs them) are likely to stay in their new gigs for less time than they might have before the pandemic, since…
St. Louis-based, woman-owned Common Ground Public Relations marks its 20th anniversary by winning Hermes Creative Awards in several categories recognizing its work in media relations, public relations campaigns, special events and thought leadership. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves…
Does anyone remember ordering a TripTik from AAA? This was part of the anticipatory fun before a road trip – how we would get there, what cool stuff could we see on the way, and where we should eat, sleep and refuel. While today’s Waze app makes that planning almost instantaneous because of great coders…
Need to refresh your brand message? I received a package of those funny cocktail napkins. It says, “if you accept a dinner invitation, you have a moral obligation to be amusing” … credited to Wallis, Duchess of Windsor. Catchy, yes. Important reminder, also yes. If you have the opportunity to meet with a potential customer,…
A PR plan will not only help identify objectives and determine if they’ll help you reach your goals, but it will also keep strategy on track and provide a method to measuring success.
As they say, content is king these days. But communicating your message clearly isn’t always so simple. The following tactics help CGPR create copy that consistently delivers, entertains and informs.
Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…