What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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Perspective From Both Sides of the Aisle

I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. While the CGPR ladies were hard at work writing, editing, pitching and executing events, Lynese managed the finances, HR and technology for the growing…

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How and Why A Public Relations Firm Can Help Your Company Flourish

While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently.  Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…

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In Higher Ed? A Clear Mission Statement is Key

If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…

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