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AI-driven search is changing how people find information and how organizations earn visibility. Instead of returning a list of links, generative search tools like ChatGPT, Gemini and Copilot deliver nuanced answers from credible sources across the web. Organizations that show up in those answers share a common trait: strong communications fundamentals. Here are six ways…
Large language model (LLM) generators, like ChatGPT and Google’s AI Overview are rapidly overtaking traditional online search behavior and serving up nuanced answers faster than ever. Data shows that buying behavior is significantly impacted by AI summaries, so understanding what kind of content your organization must produce to feed the engines with accurate and compelling…
Social media videos have quickly become one of the most powerful marketing tools for attracting and connecting with audiences around the world. Platform algorithms prioritize video content, so creating high-quality, engaging videos is essential for maintaining and growing your audience. At Common Ground Public Relations (CGPR), we’re constantly reviewing social media marketing best practices and…
Many museums, historic sites and cultural attractions find themselves facing a common misconception held by locals and tourists: I visited once 10 years ago, and there’s nothing new to see or do, so why plan a return visit? After all, history and art don’t change, right? Nothing could be further from the truth. Museums are…
Common Ground Public Relations is proud to announce that we have earned two 2019 Hermes Creative Awards. The following projects were selected as winners out of more than 6,000 entries submitted by businesses throughout the United States, Canada and dozens of other countries.
As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…
While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently. Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…