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April was APR month – a time to highlight the Accreditation in Public Relations through the Public Relations Society of America. Two CGPR team members – Denise and Nina – have already earned their APR, and two more – Jenna and Maggie – are in the process of seeking it. As such, Maggie, Jenna and Nina authored a blog post on their APR journeys for the PRSA St. Louis website. Check out the full post.
Every business and organization has a story to tell, and whether you realize it or not, you probably have dozens of them just waiting to be told. You just have to know how to find the stories that will resonate with your audience.
With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…
While it’s impossible to prepare for every kind of crisis imaginable, taking a proactive approach to developing a communications plan within your preparedness program can be key to your organization’s reputation and survival. Consider these steps as you develop, or revise, your crisis communications plan.
September is Ethics Awareness Month. As a public relations team that often serves as ethics counsel for our clients, it’s important to always be prepared for any ethical dilemma, large or small. Throughout September, PRSA will offer a variety of webcasts, blog posts and Twitter chats that address ethical dilemmas and best practices. Here is how you can participate in #EthicsMonth.
As public relations professionals, it is our job to operate in this fluid environment, and as the world changes, it will be our responsibility to identify innovative and effective solutions to communication needs.
Whether you are pitching a new concept, training and motivating employees or delivering essential corporate news to the investor community, a presentation must be treated as a strategic business opportunity. CGPR can turn executives & teams into compelling storytellers via presentation training.
With today’s ever-evolving technology landscape, it is no surprise that a new 2018 Pew Research Center study found a remarkable shift in teenagers’ social media use. One of the most notable changes is the nearly universal ownership of a smartphone.
As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
We all know that saying, “Time flies when you’re having fun!” In public relations, though, time doesn’t just fly. It zips by in the blink of an eye. I remember my first day as an intern at Common Ground PR – April 25, 2012, to be exact. Walking through the door that morning, I was…