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Social media is proving to be more than sharing photos of quarantine-memes and recipes. For many businesses struggling with the crippling impact of the pandemic, social media has become their lifeblood, allowing those brands with an authentic voice and loyal following to strengthen their online presence and remain not only supported, but supportive. Iconic sweet…
Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…
With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…
As public relations professionals, it is our job to operate in this fluid environment, and as the world changes, it will be our responsibility to identify innovative and effective solutions to communication needs.
With today’s ever-evolving technology landscape, it is no surprise that a new 2018 Pew Research Center study found a remarkable shift in teenagers’ social media use. One of the most notable changes is the nearly universal ownership of a smartphone.
As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…
For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…
While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently. Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…
UMSL Business hosted its fourth annual Midwest Digital Marketing Conference (MDMC) at Union Station this April, showcasing thought leaders and boundary pushers across many disciplines. As the region’s largest digital and social media marketing event, a few of our team members were lucky enough to attend and hear experts in the marketing communications industry address…