The journey toward earning the Accreditation in Public Relations is a rewarding, yet challenging, process for those in the PR industry. CGPR team member Nina Kult, APR recently shared insights from her experience in obtaining the credential during the Public Relations Society of America’s Midwest District Conference June 10-12 in St. Louis. Here are a few tips from her presentation:
Plan ahead. Determine when you want to sit for the exam and work backwards to create a schedule of deadlines for yourself. If possible, delay submitting your application to become an APR candidate… once accepted, you have just one year to complete your questionnaire, readiness review (oral presentation), and take the exam.
Utilize all available resources. Get involved in your local PRSA chapter’s APR prep classes, if available. Find other APR candidates in your area and create a support group. Ask a current APR to be your mentor. Explore the PRSA website to find reading materials, practice questions and valuable tips.
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Application, not memorization. The exam is not a test of how much you can remember; rather, it’s a test of how well you can apply public relations principles and standards for effective practice. Look at situations in your daily work, as you read the news, and when you study to apply what you’ve learned.
