The Viability of Video
We’re committed to telling our clients’ stories in meaningful ways. Video is proving to be a powerful platform to do so as it’s highly engaging and shareable via social media channels.
Need proof of the viability of video?
- People around the world are posting 75% more videos to Facebook than they did a year ago, according to AdAge.
- Forbes surveyed senior-level executives and found that 75% of them watch work-related videos every week.
- In the third quarter of 2014, nearly 484 million branded videos views were attributed directly to campaigns created around electronic devices.
- Branded video views increased by more than 73% over Q3 2013.
Need even further proof of video’s potential? Remember the ALS Ice Bucket Challenge that dominated our newsfeeds last summer? So do we.
All of these facts lead us to the question: How can video tell your story?