The Viability of Video
We’re committed to telling our clients’ stories in meaningful ways. Video is proving to be a powerful platform to do so as it’s highly engaging and shareable via social media channels.
Need proof of the viability of video?
- People around the world are posting 75% more videos to Facebook than they did a year ago, according to AdAge.
- Forbes surveyed senior-level executives and found that 75% of them watch work-related videos every week.
- In the third quarter of 2014, nearly 484 million branded videos views were attributed directly to campaigns created around electronic devices.
- Branded video views increased by more than 73% over Q3 2013.
Need even further proof of video’s potential? Remember the ALS Ice Bucket Challenge that dominated our newsfeeds last summer? So do we.
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