A Tale of Sweet Success
TimBits, coffee and St. Louis, oh my!
Since 1964, Tim Hortons Cafe & Bake Shop has served fresh baked treats and freshly brewed coffee to legions of fans in Canada, including one Canadian whose boyhood love for the restaurant compelled him to bring the franchise to the Midwest – promising a total of 40 locations throughout the St. Louis region. Over the last year and a half, we have worked alongside Tim Hortons to introduce the brand to St. Louis, beginning with the grand opening of its first area store in Maplewood last August, and continuing the fanfare at each store opening since.
Recently, after earning an Award of Excellence and the Best In Show Award at the 2015 IABC St. Louis Quill Awards, we had the opportunity to speak at the April IABC St. Louis luncheon about our efforts to make St. Louis the most successful market launch in Tim Hortons company history.
Check out a recap of our presentation, including a list of award-winning communications tips, over on the IABC St. Louis blog!