Cheers to a Rockin’ Year!

The Common Ground team was rockin’ around the Christmas tree at our holiday party earlier this month!  We had a blast celebrating a successful 2017 with our clients, friends and family. Music Record Shop’s trendy and cozy 303 space at the .ZACK was the perfect spot to toast to 2017.  We browsed the record shop’s…

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Why we’re thankful to work at CGPR!

Nearly 15 years ago our fearless leaders, Denise and Lynese, took a leap of faith and started Common Ground Public Relations. Fast-forward to today: CGPR is nine team members strong! And through all of the ups and the downs, Denise and Lynese have been committed to making CGPR an incredible place to work. So in…

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Now Trending in PR

Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…

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Happy Halloween!

Happy Halloween from the CGPR crew Time for candy, costumes and a few “BOOS!” And in St. Louis we know jokes are a must Without a good laugh, Halloween is a bust If you don’t have a joke prepared for the night Our team has a few that might give you a fright Along with…

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LouFest 2017: A Behind-The-Scenes Look from the Media Relations Team

2017 marked LouFest’s eighth year in Forest Park, its first year on the Upper Muny Grounds and Festival Plaza, and CGPR’s second year of coordinating all things media.  As such, we were prepared for the textbook list of responsibilities that comes with working a music festival – drafted press releases, tracked placements and impressions, handled…

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Mixing Tequila with Competition: Executing a National Cocktail Competition

#MakeItExotico fever has taken over CGPR! This year, Exotico Tequila embarked on an adventure that was a first for the brand: a national cocktail competition. CGPR led media relations and event planning efforts for the competition, making sure Exotico Tequila was in the hands of bartenders throughout the year. Exotico partnered with the United States…

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Getting Social at #FairSTL

For the fourth year, Forest Park was home to America’s Biggest Birthday Party – Fair Saint Louis. Once again, CGPR was part of the three-day festival, handling the Fair’s public relations, media relations and social media strategy. Our team spent more than 36 hours on site over the course of the three days – coordinating…

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Learning Opportunities to Keep Your Public Relations Skills Sharp

As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…

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