The Stages of APR

April was APR month – a time to highlight the Accreditation in Public Relations through the Public Relations Society of America. Two CGPR team members – Denise and Nina – have already earned their APR, and two more – Jenna and Maggie – are in the process of seeking it. As such, Maggie, Jenna and Nina authored a blog post on their APR journeys for the PRSA St. Louis website. Check out the full post.

Read More

The Pros and Cons of Influencer Marketing

With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…

Read More

PR Ethics Counsel: Be Prepared

September is Ethics Awareness Month. As a public relations team that often serves as ethics counsel for our clients, it’s important to always be prepared for any ethical dilemma, large or small. Throughout September, PRSA will offer a variety of webcasts, blog posts and Twitter chats that address ethical dilemmas and best practices. Here is how you can participate in #EthicsMonth.

Read More