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Increasingly, liquor brands are partnering with social media influencers to spread awareness and generate sales of their spirits and products. While this can be a great idea for many brands that sell alcohol and liquor, it does require strategy and planning. Before diving into a new partnership, consider Common Ground PR’s tips below: Develop a…
The Missouri Historical Society (MHS) had big expectations for the broad and diverse audience that St. Louis Sound, a new special exhibit at the Missouri History Museum, would attract. With nearly 200 artifacts from music legends who come from or are connected to the Gateway to the West, including Ike and Tina Turner, Chuck Berry,…
A PR plan will not only help identify objectives and determine if they’ll help you reach your goals, but it will also keep strategy on track and provide a method to measuring success.
For executives, social media provides the unique opportunity to share your distinct messages directly with key audiences. CGPR shares some fundamental reasons every executive should be active on social media.
As they say, content is king these days. But communicating your message clearly isn’t always so simple. The following tactics help CGPR create copy that consistently delivers, entertains and informs.
Social media is proving to be more than sharing photos of quarantine-memes and recipes. For many businesses struggling with the crippling impact of the pandemic, social media has become their lifeblood, allowing those brands with an authentic voice and loyal following to strengthen their online presence and remain not only supported, but supportive. Iconic sweet…
Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…
Turn and look right into the camera, be prepared and approachable, look natural. Act like you are talking to a whole room of people, not just a tiny silent camera. Help people understand and be their guide through a stream of complicated, often sensitive, information. This is the life of a news reporter. It also…
We hope you are well and stay that way! It has been two weeks since we formally switched to work-from-home status. The CGPR team has been rapidly adjusting – Zoom meetings, conference calls and what not – but we miss our time together and being face-to-face with our clients. We look forward to whenever the…
There isn’t an organization or business that hasn’t been impacted by Coronavirus/COVID-19. For most of us, navigating this particular situation has put our crisis communication skills to the test, allowing us to see where we are doing well and what areas require more work. As you do your best to continue operations, consider these tips for…