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The Right Marketing Mix for Right Now: Agency Collaboration to Deliver Solutions in the Post-Covid Era

Are you ready? Is your organization relevant? When you take a quick look back at the last few weeks, how did your teams perform? Were they able to pivot and create new ways to deliver? Were you able to stay relevant with your customers? How did you do as a leader? Did you communicate quickly…

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Stop Presenting and Start Communicating

We’ve all sat through boring, monotone, text-heavy, slide-driven presentations or meetings – probably too many times to count! – that leave us completely checked out, scrolling through our Instagram timeline or dreaming of the pizza we’re going to have for lunch. Imagine instead of wishing for a nap, your audience had this to say following…

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The Pros and Cons of Influencer Marketing

With the evolution of media channels, especially the rise in digital and social platforms, a new breed of individual has emerged: the social media influencer. Part thought leader, part celebrity, part analyst … social media influencers can wield tremendous influence over their followers as they share their opinions on current events, new brands or places…

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What Is PR and How Can It Help?

As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.

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Perspective From Both Sides of the Aisle

I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…

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All the Best for 2017

2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…

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