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As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…
If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…