Every business and organization has a story to tell, and whether you realize it or not, you probably have dozens of them just waiting to be told. You just have to know how to find the stories that will resonate with your audience.
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Is PR for you? A few old (yet still applicable) sayings about communicators just may tell you if so. Are you a people person? This phrase has made many a recruiter cringe because being successful in public relations is much more than glad-handing and liking people. With that said, I always thought it meant something…
As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…