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If you’re in higher education (or in any industry, for that matter), chances are you have a mission statement. But Gallup recently took a deeper look and discovered many institutions’ mission statements don’t refer to a tangible outcome. Moreso, most resemble each other, leaving little for potential students to use in differentiating between schools. Institutions should rethink the three components of…
It’s what Ashley Madison and Target have in common, along with countless other organizations that have become victims of cyber attacks. In fact, according to data compiled by CrisisResponsePro.com, press statements addressing illicit hacks increased nearly 27.9 percent in the first quarter 2015, and 19.6 percent in the second quarter. Being prepared and transparently sharing…
We’ve had a whirlwind past few months helping plan the special events celebrating the Gateway Arch’s 50th anniversary, on behalf of Bi-State Development—including local, regional and national media outreach initiatives. One media segment in particular was incredibly fun to coordinate. Natalie Morales and the TODAY Show crew came to St. Louis to film Natalie taking…
We’re committed to telling our clients’ stories in meaningful ways. Video is proving to be a powerful platform to do so as it’s highly engaging and shareable via social media channels. Need proof of the viability of video? People around the world are posting 75% more videos to Facebook than they did a year ago, according…