2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…
Is PR for you? A few old (yet still applicable) sayings about communicators just may tell you if so. Are you a people person? This phrase has made many a recruiter cringe because being successful in public relations is much more than glad-handing and liking people. With that said, I always thought it meant something…
As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…
While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently. Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…
I spent eight years in PR at a large corporation at the beginning of my career before switching over to the agency side about 10 years ago. It was a quite an eye-opening transition, as daily work at an agency is very different from the corporate (or in-house) side…here are a few key differences: Jack…
As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…