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With today’s ever-evolving technology landscape, it is no surprise that a new 2018 Pew Research Center study found a remarkable shift in teenagers’ social media use. One of the most notable changes is the nearly universal ownership of a smartphone.
As defined by the Public Relations Society of America, public relations influences, engages and builds relationships with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.
I’ve always loved to write, and I had my sights set on a career in journalism from the time I first saw Cary Grant verbally spar with Rosalind Russell in His Girl Friday. So that’s what I did: got a degree in journalism from the University of Missouri and eventually found a position as an…
We all know that saying, “Time flies when you’re having fun!” In public relations, though, time doesn’t just fly. It zips by in the blink of an eye. I remember my first day as an intern at Common Ground PR – April 25, 2012, to be exact. Walking through the door that morning, I was…
2017 was one for the books here at Common Ground Public Relations. While the year brought many challenges, it also brought a lot of growth and memories for our boutique agency. Here are 17 highlights from 2017: In January, Pia, Kelsey and Denise helped launch Karuna Beverages in the St. Louis market. These plant-based beverages…
The Common Ground team was rockin’ around the Christmas tree at our holiday party earlier this month! We had a blast celebrating a successful 2017 with our clients, friends and family. Music Record Shop’s trendy and cozy 303 space at the .ZACK was the perfect spot to toast to 2017. We browsed the record shop’s…
Public relations is an ever-changing industry, and because of that, it is important to stay on top of your game. Whatever PR hat you wear, it’s likely you’re looking ahead to what’s next so you can continue to adapt to the times. A few years ago, social media was just beginning to put a dent…
Happy Halloween from the CGPR crew Time for candy, costumes and a few “BOOS!” And in St. Louis we know jokes are a must Without a good laugh, Halloween is a bust If you don’t have a joke prepared for the night Our team has a few that might give you a fright Along with…
Is PR for you? A few old (yet still applicable) sayings about communicators just may tell you if so. Are you a people person? This phrase has made many a recruiter cringe because being successful in public relations is much more than glad-handing and liking people. With that said, I always thought it meant something…
2017 marked LouFest’s eighth year in Forest Park, its first year on the Upper Muny Grounds and Festival Plaza, and CGPR’s second year of coordinating all things media. As such, we were prepared for the textbook list of responsibilities that comes with working a music festival – drafted press releases, tracked placements and impressions, handled…