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As working professionals in any industry, continuing education is key to job security, career advancement and client success. In PR, it’s no different. In fact, the evolution of the media landscape and social media platforms, and the integration of marketing and public relations, are all the more reason to seek opportunities to learn the latest…
This is part one of a two-part series on pitching stories to the media. Part two will explore some of our most challenging pitches and highest-achieving hits. Working with the media doesn’t have to been intimidating, as long as you do a little preparation and planning. Here are some tips on how to earn positive…
Exciting times are ahead for CGPR! We have recently grown by two team members and also hope for your support in the Small Business Monthly poll of best companies. First, we are thrilled to welcome Stephanie Zeilenga and Colleen Barry to the Common Ground team… Meet Stephanie Stephanie is a seasoned editor and writer, with…
While many different types of companies employ some form of external public relations support, nearly every organization comes at the situation a little differently. Some have a very capable in house staff; others have suddenly found themselves in hot water; while still others are seeking outside perspective on an important issue. They all have something…
A new study recently published by The PRSA Board of Ethics and Professional Standards (BEPS) finds that younger public relations professionals feel uninformed and unprepared when it comes to the PRSA Code of Ethics and ethics counseling. The article “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience” contains information from…
I spent eight years in PR at a large corporation at the beginning of my career before switching over to the agency side about 10 years ago. It was a quite an eye-opening transition, as daily work at an agency is very different from the corporate (or in-house) side…here are a few key differences: Jack…
Although we each have lived in St. Louis either part of or for our entire lives, there’s never been a time when we’ve said we’ve seen and done all that this city has to offer. And it offers a lot! It’s never too late to be a tourist in your town, so here are our…
When founding Common Ground Public Relations more than 13 years ago, in an industry where a standard work week often requires 50 or more hours and tracking your time down to 15 minute increments is routine, we decided to base the firm’s business model on a 40-hour work week for all staff. We also structured…
As a business owner, no one knows your business better than you do. You are the expert of your products, your service, your brand and culture. But have you ever struggled to find the right words when trying to tell your story? Or do you have trouble organizing your thoughts when asked about your business…
For the 7th year, Forest Park was home to one of St. Louis’ largest summer events – LouFest. Produced locally, LouFest brings trending global talent from several genres together in a distinctly St. Louis, two-day festival environment. From indie rock to R&B, Americana, blues and country, 50,000 fans throughout the weekend donned their rain boots…